Hotel overview

Spacious accommodations boast Frette linens, goose-down pillows, canopied iron beds and sweeping views from a large private balcony. From the new Bob Cupp-designed golf course nearby to the delicious gourmet cuisine and spectacular sunset views at the upscale restaurant, guests will enjoy an enchanting vacation experience at this distinctive beachfront resort.


Naples - On Beach
Fort Myers, FL - Regional Southwest Airport (RSW) : 30 miles

Property information

Year Built: 1963
Last Renovation: 2007
Accessible rooms: 5
Floors: 15
Total rooms: 189

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Hotel details


Dining options are available for this property.
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Multiple amenities are available at this hotel.
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This property offers numerous activities.
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Hotel advisories

Advisory Effective immediately, all our guestroom interiors and balcony areas are now designated NON SMOKING. While the guestroom interiors have always been non-smoking, the hotel did previously permit smoking on the guestroom balconies. Moving forward, guests who wish to smoke should be referred to outdoor areas where smoking is permitted. Housekeeping will no longer provide ashtrays, matches, or other items that encourage smoking in the guestrooms.
Advisory The minimum age required for check-in purposes is 21 years old. This policy remains in effect year-round.
Advisory A minimum mandatory hotel-imposed fee of $35 (plus tax) per room, per day, will be charged and collected by the hotel at check-in or check-out. The fee is subject to change without prior notice. The information published here is to give the client an estimate of additional fees they may be responsible for but not a guarantee of the final amount due. For detailed description of what's included in the mandatory fee please see hotel policies. Valid for Domestic only.
Advisory There is a mandatory daily fee for Valet Parking. It's currently $35 per day and subject to change without prior notification. Self-parking is NOT available.

General policies & fine print

Check In: 4:00 PM
Check Out: 12:00 PM
Minimum Check-In Age: 21
General Policies:

Check-in Policy:
Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds. The hotel will place an authorization on the guest’s credit card in the amount of $100 per day based on the number of days the guest is staying. This authorization is from the credit card’s available credit limit. Once the actual amount of the incidentals is charged, the remainder is then released within 2-10 days.

Convention Policy:
Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

Hotel Spring Break Policy:
This hotel cannot guarantee a spring-break-free environment.

General Information:
Room taxes are included in vacation price.
Minimum night stay restrictions may apply.
Reservation changes may not be permitted unless authorized by the hotel.

Minimum Age Restriction:
The minimum age required for check-in purposes is 21 years old. This policy remains in effect year-round.

Resort Fee– A minimum mandatory hotel-imposed fee of $35 (plus tax) per room, per day, will be charged and collected by the hotel at check-in or check-out. The fee is subject to change without prior notice.

Hotel resort fee inclusions:
- In-room wireless internet access and public area wireless high speed internet access
- Local calls and 800 access calls  
- In room-coffee
- Beach chairs, beach towels  
- Access to pool 
- Access to the fitness center
The above list may not be comprehensive. The hotel can provide current fee and inclusions upon guest check-in.


Pet Policy Pets Not Allowed

Ratings & reviews

TripAdvisor traveler rating

4.5 2865 reviews
  • 3.0 star tripadvisor rating
    Nice hotel, unfriendly staff

    The hotel for the price was in average condition but what you would normally see for something less expensive in my room. The guest attendant rolled her eyes at me when I checked in. Not a good first impression. Then at the beach, I couldn’t get food service but then I walked to the beach hut and their were 4 guys standing around. Instead of helping me they told me to go try the tiki bar. This is why I gave a 3. I don’t need to feel like I’m doing the employees a disservice by being a customer.

    Sep 19, 2020
  • 5.0 star tripadvisor rating
    Lovely Hotel and Amazing Staff

    I am currently at the LaPlaya sitting on their beautiful beach. I booked this hotel due to other reviews and I am glad I did! Such personal touches as the valet calls you by first name when he sees you in the hallway. I have stayed at 4 star and 5 star hotels before and the Laplaya, though an older establishment, everything has been great and exceeded my expectations from the moment we arrived.

    Sep 19, 2020
  • 5.0 star tripadvisor rating

    5 days. Dinner on the beach. Friendly staff. Area beautiful. Coastline walks were very relaxing and peaceful. Mostly couples a few families with younger kids. Jet ski, kayaks, and other accessories available for getting out.

    Sep 19, 2020
  • 5.0 star tripadvisor rating
    Tropical, luxurious perfection

    We enjoyed every aspect of La Playa. Absolutely fantastic property, location and staff are the best in south Florida. We chose this property over other competitively priced properties because the low-key boutique feel and direct beach access, but we loved the friendly staff, food and incredible service. This is what value looks like.

    Sep 14, 2020
  • 3.0 star tripadvisor rating
    Naples Getaway

    My husband and I drove to Naples from Miami to celebrate our anniversary. It would be our first getaway since the pandemic and we were really looking forward to a weekend without the kids. We booked on American Express Fine hotel & Resorts so our expectations were high. Too bad it wasn’t met. Immediately upon check in I noticed an employee with a mask dangling from his ears. This trend continued throughout the weekend. Housekeepers with masks hanging down, most of the staff at the tiki bar were not wearing masks, half of the valets were not wearing masks, the staff at the beach wasn’t wearing masks. At times, it seemed like more guests than staff were taking masks seriously. At the restaurant baleens, even though a sign said masks required by law, I saw two parties in front of us check in without masks and no one asked them to put some on. Aside from masks, the hotel property is dated. We booked lanai rooms as it was advertised as beachfront and the nicest rooms they offered. The rooms were dated, small, we had to let the shower run for a few minutes to get hot water. The rug in the bathroom was too thick so it was difficult to close the bathroom door. And to make matters worse, the walls were so thin We felt like we were sleeping with our neighbors. The beach was indeed beautiful. Although super crowded, and baleens was delicious. Other than that, for the high price and the risk of getting COVID, I would have preferred the Ritz down the street.

    Sep 13, 2020